1. We set the stage

The Search for Context
"Here's the journey and why our journey is different"   

2. We talk about enablement of pioneers and thought leaders incipient

The Search for Thinkers 
"What emergent thinking and protean efforts in the old - new economy and academic space is actually out there" 

3. We talk to corporations involved in SD, at least in some way

The Search for Leaders
"Incumbent industries are trying to retrofit sustainable development into their mix, with variable results. 
We will monitor this environment and probable we have the chance to talk to some winners"

Conclusion
To make a difference by using a different approach
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